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The Brand of You

Back in 1997  Tom Peters wrote an article entitled “The Brand Called You.”  In this article Tom spoke about the fact that big companies understood the importance of brands and it was about time individuals started to do the same market themselves or as he called it, “what it takes to be the CEO of Me Inc.”

Fast forward to today and this message still resonates. Regardless of what position you are in, whom you work for or what your passion is you need to market yourself and yourself on a continual basis.  The world has changed and evolved since the Internet has arrived and if you do not engage you will be left behind.  Organizations understand the importance of branding and the successful one never stand pat on their past accomplishments and our constantly reinventing themselves to appeal to new customers while maintaining their existing customers.

You need to do the same whether your are seeking a new position, running for office, communicating with co-workers or starting a new business.  The onslaught of social media sites can make this happen in a very integrated manner.  Just like companies do everywhere you can use:

  • Linked-in  – The world’s largest professional network with over 120 million members connect you to trusted contacts.
  • Facebook  –  A social media site that has over 900 million active users, more than half of them are connecting with a mobile device.
  • Twitter   –     Twitter is an online social networking tool that has 500 million active users and allows you to message text-based posts.
  • YouTube –    Allows billions of people to discover, watch, and share originally created videos.
  • Flickr       –    Offers the best way to store, sort, search and share your photos online.

All of these outlets assist you in reaching your targeted audience and empowering you to get your message out.  These social network sites help to give you access that previously would have taken years to develop and all  it takes is a little work on your part.  I can assist you in sorting through the maze and helping you to create an online presence.