KNOWLEDGE DRIVEN PERFORMANCE SOLUTIONS

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Value not Price

As rapidly as things change in this world I am always amazed at the enterprise that still makes decisions based on price only.  The dynamics of a business solution designed to attract users or engage learners is usually multi-faceted and well thought out to meet the needs of the audience, engage them into some type […]

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Attract, Engage and Learn

The past several weeks I have come across a great many organizations that appear to be more concerned about getting learning tools “out the door” than they are concerned with the creation of the right learning module to attract and engage users.  Learning departments are concerned about budgets and have more times than not opted […]

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Innovation, Inspiration and Engagement

The advent of the internet has changed the way we access information, interact with information and drives how we wish to see the information we see.  Therefor it would be beneficial for any marketer of any product or service to grab hold of this fact before they try attracting potential prospects to their message. For […]

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Listen to Your Inner Voice

Professionals who are engaged in sales and marketing are always seeking the next “best thing” that will help them to gain an edge on their competition.  We attend seminars, read book, listen to pod casts and constantly seek the edge we need to out perform the next guy.  I have said before the world of marketing and […]

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Negotiations Gone Bad

I pride myself on really understanding a prospects needs before I ever propose a solution.  Experience has taught me to ask prospective questions over and over again to make sure I have not put words into the prospective clients’ mouth or have misinterpreted exactly what a prospective client is telling me.  I even go so […]

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Target the C-Level

  Sales managers everywhere become frustrated because instead of their sales  team digging deep and coming up with an engaging solutions they choose to take the path of least resistance.  The majority of sales personnel will continue to pursue the same process over and over again and then complain that no one is buying or […]

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The Business of Sales

Those of us in the learning industry understand that our sales cycle is longer than most industries.  Through the years I have summarized that there are many reasons as to why this occurs but more times than not it usually points to the fact that organizations want to make sure they get it right and […]

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Fiefdoms and Learning

As I speak to various organizations during any given week I am always amazed at how many still hold on to their past behaviors.  We know that learning can happen anywhere at anytime and in any place and in multiple forms of delivery.  Still many organizations still hold on to the concept that learning is […]

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Bring it All Together

I am a strong believe that in the world today that performance, learning and marketing more times than not work together in harmony to meet any audiences needs.  Users are bombarded with hundreds of messages a day which makes it difficult to focus on what is being said, sold or taught and need to quickly […]

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Agile Learning

The world of business is changing rapidly and the pressure on time means that business managers are demanding shorter, faster learning interventions.  This agile approach recognizes the need for collaboration, faster design solutions, feedback and change for producing learning resources that bring business value in our even faster and more networked society. I help organizations […]

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