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Field of Dreams

In the Kevin Costner movie “Field of Dreams” there was line in that movie that said “if you build it they will come.”  Well, that may work in the movies but it certainly does not hold true in the organizations of today. If you are responsible for the rollout of a new software program, sales […]

Innovation, Inspiration and Engagement

The advent of the internet has changed the way we access information, interact with information and drives how we wish to see the information we see.  Therefor it would be beneficial for any marketer of any product or service to grab hold of this fact before they try attracting potential prospects to their message. For […]