KNOWLEDGE DRIVEN PERFORMANCE SOLUTIONS

Join us for free and get valuable insights that go beyond the articles posted here.
Your privacy and email address are safe with us.

Building Your Business

Any successful business knows the goals of a customer pipeline include creating awareness, generating leads, converting leads to sales, boosting transaction value through upwelling and cross-selling and increasing frequency through reorders and repeat sales.  You should begin by mapping out the sequences that best align with your ideal target market profile and the products/services you […]

Value not Price

Value not Price

As rapidly as things change in this world I am always amazed at the enterprise that still makes decisions based on price only.  The dynamics of a business solution designed to attract users or engage learners is usually multi-faceted and well thought out to meet the needs of the audience, engage them into some type […]

Negotiations Gone Bad

I pride myself on really understanding a prospects needs before I ever propose a solution.  Experience has taught me to ask prospective questions over and over again to make sure I have not put words into the prospective clients’ mouth or have misinterpreted exactly what a prospective client is telling me.  I even go so […]

Target the C-Level

Target the C-Level

  Sales managers everywhere become frustrated because instead of their sales  team digging deep and coming up with an engaging solutions they choose to take the path of least resistance.  The majority of sales personnel will continue to pursue the same process over and over again and then complain that no one is buying or […]