KNOWLEDGE DRIVEN PERFORMANCE SOLUTIONS

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Building Your Business

Any successful business knows the goals of a customer pipeline include creating awareness, generating leads, converting leads to sales, boosting transaction value through upwelling and cross-selling and increasing frequency through reorders and repeat sales.  You should begin by mapping out the sequences that best align with your ideal target market profile and the products/services you […]

Learning and EMR

The government wants to shift the health industry into the digital age and has provided incentives and an electronic medical records deadline for those who adopt electronic medical records (EMR). However, as with all government benefits, this electronic medical records mandate comes with strings attached. For those who do not meet the electronic medical records […]

Field of Dreams

In the Kevin Costner movie “Field of Dreams” there was line in that movie that said “if you build it they will come.”  Well, that may work in the movies but it certainly does not hold true in the organizations of today. If you are responsible for the rollout of a new software program, sales […]

Value not Price

Value not Price

As rapidly as things change in this world I am always amazed at the enterprise that still makes decisions based on price only.  The dynamics of a business solution designed to attract users or engage learners is usually multi-faceted and well thought out to meet the needs of the audience, engage them into some type […]

Innovation, Inspiration and Engagement

The advent of the internet has changed the way we access information, interact with information and drives how we wish to see the information we see.  Therefor it would be beneficial for any marketer of any product or service to grab hold of this fact before they try attracting potential prospects to their message. For […]

Negotiations Gone Bad

I pride myself on really understanding a prospects needs before I ever propose a solution.  Experience has taught me to ask prospective questions over and over again to make sure I have not put words into the prospective clients’ mouth or have misinterpreted exactly what a prospective client is telling me.  I even go so […]

Target the C-Level

Target the C-Level

  Sales managers everywhere become frustrated because instead of their sales  team digging deep and coming up with an engaging solutions they choose to take the path of least resistance.  The majority of sales personnel will continue to pursue the same process over and over again and then complain that no one is buying or […]