KNOWLEDGE DRIVEN PERFORMANCE SOLUTIONS

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Learning Is a Prudent Investment

I have been amazed this past six months how clients who need to reach a global audience have decided it is permissible to sacrifice quality for price.  There are many off-the-shelf development programs offered that can be made to look very good but it will take time and effort to make it work and any […]

Drinking Water from a Firehose

Drinking Water from a Firehose

I have been a consultant most of my career life and I am always amazed at the acronyms that different industries use to make a point.  Many times when I hear my colleagues speak in jargon laced with acronyms or industry abbreviations I want to scream “plain English please.” Many years ago  when I entered […]

Building Your Business

Any successful business knows the goals of a customer pipeline include creating awareness, generating leads, converting leads to sales, boosting transaction value through upwelling and cross-selling and increasing frequency through reorders and repeat sales.  You should begin by mapping out the sequences that best align with your ideal target market profile and the products/services you […]

The Value of Strategic Planning

The United States of America has just finished months of a grueling Presidential campaign where both parties worked extremely hard but there could be only one winner – the Democratic Party.  Regardless of which political affiliation you may be once a race is offer it promotes reflection by the losing party and they start to […]

Learning and EMR

The government wants to shift the health industry into the digital age and has provided incentives and an electronic medical records deadline for those who adopt electronic medical records (EMR). However, as with all government benefits, this electronic medical records mandate comes with strings attached. For those who do not meet the electronic medical records […]

Value not Price

Value not Price

As rapidly as things change in this world I am always amazed at the enterprise that still makes decisions based on price only.  The dynamics of a business solution designed to attract users or engage learners is usually multi-faceted and well thought out to meet the needs of the audience, engage them into some type […]

Innovation, Inspiration and Engagement

The advent of the internet has changed the way we access information, interact with information and drives how we wish to see the information we see.  Therefor it would be beneficial for any marketer of any product or service to grab hold of this fact before they try attracting potential prospects to their message. For […]

The Business of Sales

Those of us in the learning industry understand that our sales cycle is longer than most industries.  Through the years I have summarized that there are many reasons as to why this occurs but more times than not it usually points to the fact that organizations want to make sure they get it right and […]