KNOWLEDGE DRIVEN PERFORMANCE SOLUTIONS

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Building Your Business

Any successful business knows the goals of a customer pipeline include creating awareness, generating leads, converting leads to sales, boosting transaction value through upwelling and cross-selling and increasing frequency through reorders and repeat sales.  You should begin by mapping out the sequences that best align with your ideal target market profile and the products/services you […]

Consistency is Difficult

Regardless of what your profession is staying consistent takes work.  Something as simple as writing and updating a blog takes, work and planning because it is very back into old habits become lax and the next thing that you know days turn into weeks and then any following that one may have developed is quickly […]

Value not Price

Value not Price

As rapidly as things change in this world I am always amazed at the enterprise that still makes decisions based on price only.  The dynamics of a business solution designed to attract users or engage learners is usually multi-faceted and well thought out to meet the needs of the audience, engage them into some type […]

Innovation, Inspiration and Engagement

The advent of the internet has changed the way we access information, interact with information and drives how we wish to see the information we see.  Therefor it would be beneficial for any marketer of any product or service to grab hold of this fact before they try attracting potential prospects to their message. For […]

Listen to Your Inner Voice

Professionals who are engaged in sales and marketing are always seeking the next “best thing” that will help them to gain an edge on their competition.  We attend seminars, read book, listen to pod casts and constantly seek the edge we need to out perform the next guy.  I have said before the world of marketing and […]

Negotiations Gone Bad

I pride myself on really understanding a prospects needs before I ever propose a solution.  Experience has taught me to ask prospective questions over and over again to make sure I have not put words into the prospective clients’ mouth or have misinterpreted exactly what a prospective client is telling me.  I even go so […]

Target the C-Level

Target the C-Level

  Sales managers everywhere become frustrated because instead of their sales  team digging deep and coming up with an engaging solutions they choose to take the path of least resistance.  The majority of sales personnel will continue to pursue the same process over and over again and then complain that no one is buying or […]

The Business of Sales

Those of us in the learning industry understand that our sales cycle is longer than most industries.  Through the years I have summarized that there are many reasons as to why this occurs but more times than not it usually points to the fact that organizations want to make sure they get it right and […]

Bring it All Together

I am a strong believe that in the world today that performance, learning and marketing more times than not work together in harmony to meet any audiences needs.  Users are bombarded with hundreds of messages a day which makes it difficult to focus on what is being said, sold or taught and need to quickly […]